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The Guardian - UK
The Guardian - UK
Sport
Gerard Meagher

Welcome to the Gallagher Prem: English rugby’s top flight rebrands and targets US

Gallagher Rugby United States Premiership Rugby PRL Premiership Saracens England Bath Leicester
Premiership Rugby has rebranded England’s top division as the “Gallagher Prem” as part of a wide-ranging reboot. Image shows a billboard which features the new logo.
The top flight’s rebrand will ‘unashamedly celebrate intensity, physicality, grit and extreme athleticism’. Photograph: No credit

Premiership Rugby has rebranded England’s top division as the Gallagher Prem as part of a wide-ranging reboot that includes plans to take a fixture to the United States in the coming years and kicking off next season on a Thursday night.

Unperturbed by the existential threat posed by the R360 breakaway league, PRL on Saturday relaunches the Premiership on the day that Bath face Leicester in the final at Twickenham.

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