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Fortune
Fortune
Eleanor Pringle

Welcome to the era of 'normalization': Why Wall Street is convinced consumers will get comfortable with some economic pains in 2024

An illustration of a piggybank with a plaster over the cracks. (Credit: Malte Mueller - Getty Images)

There's good news and there's bad news when it comes to the outlook for 2024. The good news is Wall Street seems certain there are no shocks around the corner. After the pandemic, rampant inflation, high rates, mass layoffs and upset in some of the world's biggest companies, that's a relief, right? Well, the bad news is that inflation, higher rates, and labor market shifts are also likely here to stay.

Welcome to 2024, the year when society's economic headaches become standard.

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