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Marie Claire
Marie Claire
Lifestyle
The Editors

Welcome to Marie Claire's 2025 Fragrance Awards

Fragrance still life.

Ask the Marie Claire beauty team for a fragrance recommendation, and you're going to get dozens of clarifying questions. A fragrance for the office? Or, date night? Do you like vanilla? Floral? Amber? Are we thinking of layering with body care or seeking out one beast-mode perfume? Maybe a body oil?

That's the thing about fragrance: it's personal and there's no one-size-fits-all. But our testing team was filled with a bunch of fragrance snobs with very different preferences—all of whom take the testing process very seriously. With nearly 1,000 entries, we spent weeks putting a variety of scents to the test, evaluating their level of uniqueness, staying power, and, of course, how many compliments they raked in.

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