If there are two iconic vehicle manufacturers with a history of working together, it's Ford and Harley-Davidson. Famously, the brands collaborated in the early aughts on a series of F-150 pickups with the Harley crest, and some bespoke colorways and interiors. And they sold pretty well, with the partnership continuing into the current era.
Moreover, Ford's own CEO, Jim Farley, is on the board of directors of Harley-Davidson. And given the boardroom drama that plagued the Motor Co. last year, and the subsequent fallout, as well as a brand new CEO who doesn't quite have the vehicle manufacturing history, I would've thought Harley's Starrs would've leaned on Farley's history.
So color me surprised when I saw that Harley-Davidson had not partnered with Ford, but with Jeep in Europe. I'm sorry, but what's going on here?