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Creative Bloq
Creative Bloq
Technology
Rosie Hilder

Weight Watchers rebrand tries to keep up with latest weight loss trend

Weight Watchers new brand before and after logos.

You may remember that Weight Watchers, the programme that aims to help people lose weight, rebranded in 2018. That's not that long ago in the branding world.

But it's recently revealed a brand new look, and it seems to mostly be about "embracing" the next chapter of innovation, which basically means weight loss drugs. The new Weight Watchers experience will now apparently involve access to board-certified physicians that have the ability to prescribe GLP-1s to eligible members, plus the usual behaviour change stuff and the community.

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