
It didn’t take much for Novo Nordisk’s “miracle” drugs Ozempic and Wegovy to surge in popularity—after all, they presented a safe path to shed weight while, in fact, reducing some health risks.
Now, major British bank Barclays is predicting the impact and potential uptake of such drugs to be so substantial that it’s recommending that investors short stocks that are targeted by the weight-loss drug industry—including junk food and cigarette companies.