It's been a week dominated by 'prestige' camera news everywhere you look. Not only did Canon's new flagship go on sale, Sony tried to steal its rival's thunder by revealing that its own flagship would be imminently announced.
Fujifilm also shook things up, announcing its first ever cinema camera – which is also a medium format cine camera. Except that Fujifilm insists on calling it a "film camera" not a "cinema camera" 🙄
