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The Guardian - UK
The Guardian - UK
Business
Rob Davies

‘Weekday games were amazing’: pubs toast extra £150m in World Cup sales

World Cup Dolly Parton England Dojo Football
England supporters cheer after their team's first goal in the World Cup match between England and Panama
Pub sales over the course of the tournament were 16% higher than normal, said the payments provider Dojo. Photograph: Scott Heppell/AFP/Getty

Late opening hours and England’s progress to the semi-final of an expanded World Cup helped provide the best football-related uplift of recent years for pubs, figures suggest.

Pubs poured 30m extra pints over the course of the tournament compared with a normal trading period, with busy pumps delivering £150m in added sales, according to the British Beer & Pubs Association (BBPA).

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