India’s affluent investors are changing the way they look at money. Equity, mutual funds, PMS and AIFs are no longer limited to a small group of investors, and many people with larger portfolios are exploring a wider mix of options to grow and manage their wealth. The Economic Survey 2025-26 found that equity and investment funds accounted for 23% of household financial assets in March 2025, up from 15.7% in March 2019.
That change is also creating a larger opportunity for financial institutions and wealthy businesses looking to reach investors. Brands looking to Advertise on ET can tap into conversations around investing, capital, and wealth creation while reaching an audience that actively follows financial decisions.
