
Two years ago, “AI” was positioned as the next great leap for wearables. Smarter coaching. Conversational assistants on your wrist. Personalised health insights that felt closer to a doctor than a dashboard. Fast-forward to 2025, and the picture looks a lot more complicated.
AI is everywhere in smartwatches and smart rings, but not always where brands said it would be, or in ways users actually asked for. Some implementations have quietly improved how we understand our health. Others have sparked backlash, confusion, or a sense that “AI” became a business model before it became a benefit.