“We were forcing some of these ideas into the wrong context”: Andy Powers on how the difficulties of designing a new Taylor electric led to the launch of Powers Electric

Powers Electric Guitars.

Powers Electric Guitars is the brainchild of the Andy Powers, the CEO, chief designer and president of Taylor Guitars, offering all-original, high-end electric guitar designs inspired by SoCal surf culture and 20th century automobile design.

Launched in June 2023, with Powers debuting the A-Type hollowbody to select retailers across the US, it is one of the hottest new brands on the market.