The last week in March brings with it a nasty shock for many mobile phone users in the UK with the arrival of the dreaded yearly price rises. However, one mobile provider is looking to make these inevitable price rises a thing of the past.
This year is seeing some of the largest annual price rises in recent memory (if we forget the absurd inflation rates we saw last year that is). With UK consumers increasingly being squeezed from every direction, it begs the question, are these price rises really necessary? To answer this, I had a chat with Andy Aitken, co-founder, and CEO of mobile provider Honest Mobile, an MVNO (Mobile Virtual Network Operator) that is aiming to buck this trend in one of the best ways possible, to discuss why our pockets face an annual squeeze and how Honest Mobile is looking to stand apart from its competition.
