We want what’s best for the Observer – and the Guardian. That’s why the deal with Tortoise makes sense

‘We recognise that the Guardian and the Observer face different challenges which need different solutions.’ Photograph: Vuk Valcic/ZUMA Press Wire/REX/Shutterstock

The strategic direction of the Observer was set several years ago – to enhance its position as the leading liberal voice in the UK Sunday print market. This goal has been achieved, but in such a challenging media environment it cannot stand still. The Observer must develop a sustainable digital position with a younger audience to ensure it can continue to be successful in the years ahead.

After extensive internal and external consultation, the Scott Trust has decided this would be best achieved outside the Guardian Media Group, and we have in principle approved the sale of the Observer to Tortoise Media.