It doesn’t feel like 16 years since Bruce Craig first shared his vision for Bath Rugby with the Guardian. Back then there were plenty wondering if his extravagant ambitions would be realised and even he describes it as “a long haul” at times. “It has been a lot more difficult than I anticipated. Anyone would have wanted it to happen a lot quicker than it actually has. But anything worthwhile is difficult and takes a long time.”
It has also taught him loads about the inner workings of professional rugby. “I’m not the new young buck on the block I was a few years ago, I’m the old wily fox now.” These days he compares it to a “four-dimensional” puzzle, even for the wealthiest owners. “When you come from business into rugby you probably think there would be a lot of crossovers. But it’s different. In business … it’s a lot easier to get the outcomes.”
