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TechRadar
Isaiah Williams

'We've got to stop the panic' – Sapphire pushes for calm on RAM crisis fears and predicts price stability next year

Young woman live streaming while playing multiplayer online game in living room at home - stock photo.
  • Sapphire's PR manager, Edward Crisler, urges consumers to avoid panic buying during the RAM crisis
  • RAM prices are reaching unprecedented levels due to AI demand
  • Crisler predicts pricing stability for RAM in the next six to eight months

Concerns of RAM prices spiraling out of control due to the AI boom are running rampant among PC consumers, especially with estimates of more 8GB configurations than usual in 2026. Fortunately, a major manufacturer has introduced some calm to the raging storm.

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