In the global attention economy, one titan looms over all others. Donald Trump can command the gaze of the world at a click of those famously short fingers. When he stages a spectacular made-for-TV moment – say, that Oval Office showdown with Volodymyr Zelenskyy – the entire planet sits up and takes notice.
But that dominance has a curious side-effect. When Trump does something awful and eye-catching, nations tremble and markets move. But when he does something awful but unflashy, it scarcely registers. So long as there’s no jaw-dropping video, no expletive-ridden soundbite, no gimmick or stunt, it can slip by as if it hadn’t happened. Especially now that our senses are dulled through over-stimulation. These days it requires ever more shocking behaviour by the US president to prompt a reaction; we are becoming inured to him. Yet the danger he poses is as sharp as ever.
