Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - AU
The Guardian - AU
Technology
Josh Taylor

We unleashed Facebook and Instagram’s algorithms on blank accounts. They served up sexism and misogyny

An illustration of a person looking at a phone in tinted blue and orange. The phone is reflecting their silhouette as 1s and 0s, most in blue but some in red.
Experts say it is important people be able to critically assess what is being served to them on social media and not accept it as a reflection of reality. Illustration: Nash Weerasekera/The Guardian

How do the algorithms of Facebook and Instagram affect what you see in your news feed? To find out, Guardian Australia unleashed them on a completely blank smartphone linked to a new, unused email address.

Three months later, without any input, they were riddled with sexist and misogynistic content.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.