Hair damage is pretty unavoidable in our modern age. From bleaching and colouring to straightening and curling (and everything in between) we put stress on our hair every single day. Even if you steer clear of the obvious culprits, it's at risk of harm by the environment that we live in, with things like hard water and pollution. There was a time when the only way we could attempt any form of repair was with expensive in-salon treatments, mediocre targeted shampoos and conditioners and nourishing hair masks, which weren't able to get to the route of the problem. And then came bond repair products, and suddenly caring for our hair got a lot easier and more effective.
This category of the haircare market is only growing and now it seems that almost every range on the shelves has its very own version of bond repair. So when Rihanna's Fenty Beauty branched out into haircare earlier this year, unsurprisingly one of the nine products was a damage treatment product aimed at repairing broken bonds.
