The bills are rising steeply and the cost of everything is going up - so most of us are going to have to change our shopping habits, if we've not already done so, as the cost of living crisis continues to bite.
But that shouldn't necessarily mean cutting back on too much. If you're the kind of shopper who likes their brands, it might be the time to consider trying out the cheaper, supermarket own brands, which many stores have been busy expanding the range of recently.
Famously, Aldi and Lidl are masters at this, creating copycat brands with cheeky names to match the 'real thing', but it's not just those budget supermarkets that are getting in on the act now. Shopping expert Emma Gill, from the MEN, has been on the case, and recently tested just what you could buy on a budget from the likes of Sainsbury's, Morrisons and now she's done Tesco.