New energy drinks seem to be everywhere at the moment - and now Liverpool's own have got in on the act.
Body Fuel, endorsed by Paddy ‘The Baddy’ Pimblett, is made from Liverpool-based firm Applied Nutrition and is currently exclusive to B&M. Paddy was spotted at their Huyton store this week signing bottles for customers.
It appears similar to KSI and Logan Paul's Prime. However, Applied Nutrition has distanced itself from other products. Gareth Powell, Applied Nutrition’s head of product development, criticised the "worrying trend" of sports drinks with high levels of electrolytes.
