Launched with an ambitious 'techno banquet' held in a darkened warehouse in Milan’s Taliedo district, the new Lynk & Co 02 is the Swedish-headquartered Chinese company’s first EV for Europe. The 02 (pronounced ‘Zero Two’ and known as the Z20 in China, where there is already an 02 model, albeit a small ICE hatchback launched in 2018), is a crossover coupe, a now familiar segment that has been shaped by customer demand for novelty.
This is the age of the influencer and these days we're all experiencing the world through their gyro-stabilised lenses and snappily edited reels. As such, Lynk & Co’s backdrop of looping ambient drones and slabs of laser lighting poking through smoky atmospherics, with boiler-suited wait staff and carefully presented food was all designed to be hash-tagged and posted in real time, not written about several days after the fact.
