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PC Gamer
PC Gamer
Stevie Bonifield

'We remain convinced that AI represents an incredible opportunity': Netflix used AI special effects in original series instead of paying VFX artists

Netflix Ted Sarandos
Netflix Tokyo.

"Using AI powered tools, they were able to achieve an amazing result with remarkable speed," Netflix co-CEO Ted Sarandos said in a July 17 earnings call. He was referring to the recent Argentinian Netflix original The Eternaut, which includes a scene with AI-generated visual effects showing a building in Buenos Aires collapsing.

"The cost of it just wouldn't have been feasible for a show on that budget," Sarandos said of the decision. "So that sequence actually is the very first GenAI final footage to appear on screen in a Netflix original series or film."

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