'We’re not just trying to build a cycling brand, we want to build a global brand' - meeting MAAP's founders, Jarrad Smith and Oliver Cousins

MAAP's founders Oli Cousins (left) and Jarrad Smith.

It all started with a pair of bibshorts. That seems simple enough.

"In the early days of starting the company, we realised that the first thing we needed was the best bibshorts," MAAP co-founder Jarrad Smith explains to Cycling Weekly, in Berlin. "We set about building that, and even today, we still use the blueprint of the bibs which we developed 10 years ago.