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Windows Central

Technology

Jez Corden

"We're not blessed with big marketing budgets," Xbox's EMEA marketing lead laments Microsoft's lack of investment

Microsoft Xbox EMEA Europe PlayStation Windows Central

Xbox logo.

What you need to know

Rumors recently suggested that Microsoft is effectively abandoning marketing Xbox in Europe and other regions.
A recent interview with Xbox's marketing lead for Europe suggests the rumors might as well be true, noting that the firm is dramatically outspent by Sony PlayStation.
Xbox sales in Europe in particular have been in decline for some years, with PlayStation by far the dominant console gaming platform in the region.

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