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The Guardian - UK

Technology

James Tapper

‘We’re figuring out cool ways of storytelling’: how TikTok is changing the way we watch musicals

TikTok Rivera United States Epic Abigail Barlow Odysseus Broadway Spotify

Illustration of a man with electrical charges coming off/going into him, from the Odyssey-inspired musical Epic, by Jorge Rivera-Herrans. — Epic: the Musical is a loose musical adaptation of Homer's Odyssey, by Jorge Rivera-Herrans, whose storytelling is inspired by video games and animation. Illustration: @jorgeherrans/TikTok

When Jorge Rivera-Herrans released part of Epic: the Musical last Christmas, he managed to push Taylor Swift off the top of the US iTunes album charts. So there is a lot at stake when the final instalment of his musical retelling of the Odyssey is released on Christmas Day.

Rivera-Herrans’s project has already been an extraordinary success, with more monthly listeners on Spotify (1.6m) than veterans such as Morrissey, Liam Gallagher, or the Sex Pistols, and 119m plays on the platform in the past 28 days alone.

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