For over 30 years, EagleRider has been the go-to name for riders looking to hit the open road without the commitment that accompanied actually owning a bike. Throughout its existence, EagleRider has been associated mostly with Harley-Davidson, as it pretty much built its business on Harley rentals.
But now, it seems that EagleRider is going with the times, and branching out from just Harleys. In fact, they sent us a very long and flowery press release about how they’re rebranding. And hey, it actually looks pretty good, as the company’s branching out to adventure touring and even UTV adventures. Pretty sick, particularly for folks looking to get a broader taste of what the powersports world has to offer.
Diving into the specifics, the company just unveiled a fresh new look, a modernized brand identity, and an expanded lineup of riding experiences.
