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In a world racing toward cleaner energy, hydrogen has emerged as a quiet powerhouse. Used in everything from industrial processes to fueling next-gen vehicles, global demand reached 97 million metric tons in 2023, and it is only climbing. With projections pointing toward 150 million metric tons by 2030, the hydrogen sector is poised to become a cornerstone of the energy transition.
Plug Power (PLUG) sits right at the center of this shift, building hydrogen fuel cells and the infrastructure to move hydrogen from production to end use, like forklifts, backup generators, and large-scale industrial systems. Plug aims to drive the hydrogen economy forward. But despite its bold vision, profitability has remained elusive, and 2025 has been brutal for the stock.