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TechRadar
TechRadar
Josephine Watson

"We're definitely beta testing this technology": is Alexa+ really bad, or are our expectations for free services too high?

Panos Panay and Alexa Plus.
  • Prime members are being automatically upgraded to Alexa+
  • Users remain mixed on the service
  • You can opt out and return to regular old Alexa

When Amazon announced Alexa+, the future looked bright for the AI-bolstered smart assistant, poised to offer agentic assistance that could rival even the likes of Google Gemini and ChatGPT.

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