“We’re building a computer that we hope you’ll use less.” Snap’s new camera glasses will launch in 2026 under the new Specs Inc.

The Specs Inc. Spectacles on a black background.

Snap Inc. – the owner of Snapchat – has created a separate subsidiary to launch its new AR camera glasses in 2026. Specs Inc. is a new wholly-owned subsidiary of Snap Inc. with plans for new camera glasses to launch later this year.

The split enables new funding avenues for Snap’s smart glasses, but also highlights the brand’s approach to wearable technology. Specs Inc. calls its upcoming launch of Specs not only “a new era of computing” but suggests it's building tech designed to be used less, not more.