When Peter Taylor found himself inside an LA office with 10 minutes to sell Scarborough Open Air theatre to Britney Spears’ agent, the words tripped off his tongue. “It’s like the Hollywood Bowl of Yorkshire,” the then new-to-the-game music promoter offered.
In that room, the best part of a decade ago, Taylor, one half of the gigs, festivals and theatre promoter duo Cuffe & Taylor – formed with best friend Daniel Cuffe in 2009 – laid the groundwork for Spears’ sold-out 2018 performance at the 8,000-capacity venue. The princess of pop joined a genre-spanning list of megastars from Kylie and Nile Rodgers to Diana Ross, the Beach Boys, Lionel Richie, Stereophonics and, this summer, Def Leppard and Mötley Crüe, to play the British seaside at the pair’s behest.