Terminally ill patients have shared poignant life advice as part of a new campaign launched by the Marie Curie charity.
For the fundraising drive, Capital radio DJ Kemi Rodgers met with nurses from the end-of-life charity.
They showcased placards adorned with wisdom from patients at a Superdrug store in London.
One placard urged individuals to embrace the present and release past grievances.
Further counsel included not dedicating too much time to work at the expense of life experiences, cherishing memories made with loved ones, and utilising money to create happy moments rather than saving it all for a future contingency, the charity stated.
Marie Curie nurse Ashleigh Wood said: “Spending time with people in their final days gives you a very clear sense of what really matters.
“We often hear patients talk about wanting to forgive more quickly, to say the things they feel and not leave words unsaid.
“We also hear reminders to take pride in who you are and not lose the things that make you feel like yourself.”
She added that for many patients, “small acts of self-care” including brushing their hair or wearing a favourite lipstick are important rituals for “identity, dignity and doing things that make them feel good”, rather than vanity.
Rodgers said: “Having previously worked in healthcare, I know that one of the most striking parts is hearing the quiet wisdom people share with those around them in life’s most important moments.
“Marie Curie nurses witness moments like this every day through their invaluable work caring for people at the end of life, so I was keen to meet them and find out more about what they do.”
Further wisdom from patients included not allowing worry to rob you of the time you have, and never go to sleep on an angry word.
The campaign, which is titled Purchase For Marie Curie Nurses and runs from April 22 to May 19, will see proceeds from select Superdrug products donated to fund the charity’s end-of-life care.
It aims to raise £200,000, which the charity said would fund more than 8,500 hours of its work.
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