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Windows Central
Windows Central
Technology
Rebecca Spear

We own the hardware, but not the experience anymore — Big Tech keeps building smarter, more connected devices, but the user experience feels more intrusive, more confusing, and less human

Lenovo Thinkpad X1 Titanium Yoga.

Windows Central's own Editor-in-Chief Daniel Rubino recently proposed that people were far more enthusiastic about Big Tech companies a decade ago, with fans championing specific products (think iPhone vs Windows Phone, iPad vs Microsoft Surface), but now those days are gone, and those sentiments are seriously subdued.

He posited that the reason for this is that people are experiencing innovation fatigue and are tired of feeling taken advantage of, perfectly encapsulated in this sentence: "We’re no longer customers, just consumers, and most tech companies only aim to extract as much profit from us as possible."

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