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Creative Bloq
Creative Bloq
Technology
Tom May

There's a big problem with Taylor Swift's new website

Taylor Swift
A website screenshot showing a collage of Taylor Swift dressed as a showgirl surrounded by other dancers with the text "The Life of a Showgirl" and "Available October 3" in a futuristic font.

I never thought I'd write a piece criticising Taylor Swift. I've been a devoted fan since becoming enraptured by her Eras Tour movie. And while my musical tastes normally veer towards post-rock, punk and metal, her pandemic opuses Evermore and Folklore reached parts of my heart I never knew pop could touch.

So I genuinely believed Taylor could do no wrong. But unfortunately, her latest website is a masterclass in how not to design for inclusion. It's so problematic that one week ago, brand and web designer Lauren Sherrard felt compelled to call it out on LinkedIn – and frankly, she was spot on.

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