Australia, and Bondi beach in particular, is one of the skin cancer hotspots of the world. I once made a documentary there, “Dying for a Tan”, talking to people with pale skins baring all in the vicious Australian sun.
Even knowing that they were courting the disaster of a malignant melanoma, which is one of the most aggressive cancers, didn’t put them off.
Going for a sunbed session indoors has the same dangerous effect but the threat of a malignant melanoma is still dismissed as scaremongering.