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InsideEVs
InsideEVs
Technology

'We Need Each Other’: Why China's Zeekr Is Optimistic About The U.S. And Europe

  • Zeekr has just announced a new U.S. office in Arizona set to open soon.
  • The U.S. is expected to announce its finalized rules effectively banning Chinese software and hardware on American roads, including its own self-driving car programs.
  • Zeekr plans on being a global brand, and expanding its models to more markets in 2025.

It was standing room only in Mandalay Bay, one of CES’s satellite locations away from the main Las Vegas Convention Center area. I was late, not realizing just how far it was from my hotel, but CES’ takeover of the entire city can make travel daunting. But I should have gotten there sooner because everyone—journalists, engineers, tech and auto industry figures and other exhibitors—wanted to hear what China’s Zeekr had to say.

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