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iMore
Technology
Tammy Rogers

"We missed the mark with this video, and we're sorry" — Apple apologizes for controversial 'Crush!' iPad Pro M4 ad, and will pull its intended TV spots too

Apple Crush ad with Now Playing badge.
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(Image credit: Future)

Now Playing is a weekly column from iMore's resident audiophile Tammy Rogers, looking into the state of the media streaming landscape. From headline-grabbing Apple Music exclusives to Oscar-baiting blockbuster Apple TV+ films, Apple is becoming a more recognized part of the media, arts and entertainment landscape. Now Playing will help you make sense of Apple's place in the industry.

To show how much stuff it managed to fit into the brand-new and unbelievably slim iPad Pro M4, Apple managed to create an ad that lit the internet on fire. 

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