Today is the final daily issue of the Evening Standard. From next Thursday, September 26, we will be relaunching as a vibrant, culturally rich weekly newspaper, which will contain all your favourite Evening Standard elements — news, sport, entertainment, culture, restaurants, music, comment, investigations, campaigns and fun.
We will look and feel the same, although with a slightly different name — The London Standard — and many, many more pages. We think you’ll like the change. We certainly hope so.
It will be an upmarket celebration of the city in all its glory. We will be delivering quality at scale for a culturally savvy, desirable audience — you. London remains the greatest city in the world and we will continue to reflect that. Every Thursday, available for three days, the Standard will be reinventing London.
The London Standard will be available outside Tube stations, as well as in certain gyms, galleries, museums, theatres and private members’ clubs. We have changed the print component of the Standard to fit in with your commuter and consumer habits, available on a Thursday afternoon to take you into the weekend, giving you the very best guide to what London has to offer. The new London Standard, like all successful media brands, is defined as much by its readership as its content. We’ve basically remade our paper to fit in with your life.
The new Standard doubles down on the newspaper qualities the title is known for: sharp opinion, analysis, interviews, deeply researched features, scoops and the strong record in campaigning that is now part of its DNA. But we will also be continuing to alert you to all the great things this great city has to offer. It will have round-ups, digests and matrix-style reporting. And it will have an insider’s feel for politics and culture. Every page will have energy. This is an end-of-the-week treat, with features you come back to on Saturday and Sunday. Rest assured, the Standard website will still be available 24/7, with a constant diet of news, sport, opinion and reviews.
We sincerely hope you will join us on the continuation of our 200-year-old journey and we look forward to seeing you next Thursday, for the latest development of The London Standard.
