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Homes & Gardens
Homes & Gardens
Sophie Edwards

We interviewed Hilary Duff: Here's how she takes part in Scent-Zoning – the hottest trend in home fragrances for 2024

Hilary duff in a white room.

Fragrance is an essential element of interior design. Furthermore, design choices like using a signature scent in each room introduce an experiential element that can expand and improve upon one's home. 

No one knows this better than actress turned home fragrance mogul Hilary Duff. Hilary co-founded Below60 in November 2023 to create beautiful natural home fragrances that help people feel happier at home, and her all-natural diffusers have been spreading joy ever since. With the increasing popularity of home fragrances (for instance, Klarna reported a 132% increase in the purchase of essential oil diffusers in Sept 2023), homeowners are exploring new methods of scenting their homes for interest and impact.

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