It all started with a song by Queen. No, not Bicycle Race, or Tenement Funster for that matter. It was I Want It All, which Guy Voisin, now Warner Bros. Discovery Sport's VP for cycling, sent to his company's head of rights, when he was asked just how much cycling he wanted to be able to show.
'All' is a pretty accurate word to describe the level of live cycling coverage that WBD, through TNT Sports and HBO Max, show in the UK. After the demise of ITV's cycling coverage, and the closure of Eurosport, TNT Sports is now truly the home of cycling , something the company has taken care to construct.
