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Tom Wieckowski

'We have seen the indoor market grow at the fastest rate since Covid' - Zwift completes strategic acquisition of indoor cycling competitor Rouvy

Rouvy Zwift Covid-19
An orange and blue image of Zwift and Rouvy logos .

Zwift has announced its acquisition of the indoor training platform Rouvy today.

Rouvy, which is based in Czechia, was launched in 2017 by brothers Petr and Jiri Samek. The platform, which utilises real-life video footage for an immersive indoor training experience, announced its own strategic acquisition of FulGaz in early 2025 and announced a multi-year deal with the Ironman series at the same time.

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