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Guitar World
Guitar World
Entertainment
Matt Parker

“We have an epic history in music, which comes with responsibility”: Cesar Gueikian appointed permanent CEO of Gibson

Gibson CEO and Brand President Cesar Gueikian

Gibson has announced the appointment of Cesar Gueikian as Brand President and CEO, following his prior promotion to interim CEO back in May.

Gueikian has been with the company since 2018, following a period in which Gibson was forced to file for Chapter 11 bankruptcy. He initially joined as Chief Merchant Officer – alongside then CEO James “JC” Curleigh and Director of Brand Experience, Mark Agnesi – and the leadership team faced a stiff challenge in reversing Gibson’s fortunes.

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