
Crossplay is busy rising through the Apple App Store charts, currently sitting at the Number 1 position among Casual gaming apps. In my house, it's already a bit of a competitive obsession between family members. It's also worth noting that this game is unlike anything The New York Times created before. Instead of sharing your results on social for some recognition and cred, you're reveling in one-to-one competition, and then coming back for more.
But where did this app come from, and why did The New York Times make it? Here's the full, inside story.