Holly Willoughby is the ultimate fashion influencer. Her daily style posts have the power to sell out outfits in a matter of minutes, whether it’s an affordable New Look dress or today’s £110 floral Phase Eight dress, with all sizes out of stock before This Morning is even over.
As a result, many shoppers are left scrambling to other retailers who may stock the styles, like Marks and Spencer or John Lewis . But if the dresses are still too expensive, or completely out of stock, viewers will often turn to similar styles and dress dupes in order to achieve her look.
Last week, the 42-year-old stepped out onto the show wearing a white and blue dress from Reformation, which came in at a cool £298. But we’ve managed to find a similar dress for under £100 - and shoppers say it’s ‘so flattering’.
