Holly Willoughby is the ultimate fashion influencer. Her daily style posts have the power to sell out outfits in a matter of minutes, whether it’s an affordable New Look dress or today’s £110 floral Phase Eight dress, with all sizes out of stock before This Morning is even over.
As a result, many shoppers are left scrambling to other retailers who may stock the styles, like Marks and Spencer or John Lewis . But if the dresses are still too expensive, or completely out of stock, viewers will often turn to similar styles and dress dupes in order to achieve her look.
Last week, the 42-year-old stepped out onto the show wearing a white and blue dress from Reformation, which came in at a cool £298. But we’ve managed to find a similar dress for under £100 - and shoppers say it’s ‘so flattering’.
The Wylde Moon business owner wore the Reformation dress on Thursday’s show, sharing a snap to her 8.3 million Instagram followers, racking up hundreds of compliments in the comments section.
One wrote: “Love this dress on you,” while another added: “Oooooh I want this one!!!!” and a third commented: “Love the white and blue together.”
The Twilight Dress comes in sizes 4-16 with petite and plus size options available, and is designed to be fitted at the waist with an a-line skirt. Lightweight and cooling for summer, it features back smocking, tie straps, a flattering square neckline and side slit.
But those looking to steal Holly’s style for less can find the near-identiacal Tiered Babydoll Midi Dress at & Other Stories for under £100, making it £203 cheaper than the Reformation number. Coming in at £95, it’s not the cheapest dupe, but it’s definitely the closest match we could find for less.
Also coming in sizes 4-16, the Tiered Babydoll Midi Dress is made from woven cotton voile and features a similar square-cut neckline and form-fitting bodice with a tiered midi skirt. It also offers a shirred back for a comfortable fit, and the same tie detailing on the straps, which gives it that extra finishing touch and makes it look even more luxurious.
Shoppers have loved the dress themselves and say it’s ‘so flattering’, with one commenting: “Love. Feels comfortable and the material is lovely.” Another added: “Honestly looks so good and flattering. I'm normally a 10-12 and this size fit perfectly.”
Meanwhile, a third said: “Great fabric which will keep you cool in summer. I loved the design of the dress, and I think this would look fab on a summer holiday, but the bust is very tight and the rest of the dress is very oversized. Didn't work for my body type unfortunately so I had to return it.”
If you’d like to shop Holly’s £298 Reformation dress, you can find it here - however, if you want to get her look on a smaller budget, then this & Other Stories dress for £95 is the one for you.
