Arthur Brown, a.k.a. the God of Hellfire, has partnered with a chimney sweep in Yorkshire to release a Public Service Announcement warning of the dangers of fire during the current UK heatwave.
Brown, whose iconic 1968 hit Fire opens with the lines "I am the god of hellfire! / And I bring you fire / I'll take you to burn", has collaborated with Greg White from Cleansweep Chimney Sweeping, a company based in the market town of Pickering, North Yorkshire, on the border of the North York Moors National Park.
