'We don't use AI…to replace people,' claims Arc Raiders CEO, without actually explaining what they do use it for

Arc Raiders: Key art showing three characters. The one on the left is wearing a blue pincho and holding a pistol ready at their hip. The middle figure is wearing a brown poncho and cowboy hat, facing the camera with a pistol across their chest. On the right is another character in a brown poncho and hat but facing away.

Regardless of how players feel about the technology, AI is increasingly encroaching on both the behind-the-scenes game development and the final product that lands in players' hands. Just recently, Sony patented an AI-powered 'ghost' to guide you through games, Razer has made a holographic AI assistant in a test tube, golden child Larian is using generative AI in its development process for Divinity, and the biggest shooters on the market, Call of Duty and Battlefield 6, are locked in a battle to sneak in as much terrible AI art as possible. It's grim out there.

And then there's Embark Studios, which has used AI in both The Finals and its latest and greatest hit, Arc Raiders. Both prominently feature AI voices, for example, which has once again sparked debate over the ethics of using AI to generate assets for games that used to be created individually by people, whether artists or voice actors.