
Gene Simmons, as you’ve probably guessed, does not do things by halves. For the past five decades as bassist and co-vocalist for the legendary Kiss, he also lists producer, reality TV star, author and entrepreneur as part of his long list of achievements.
In 2017, this writer sat down with him in a London hotel for a far-reaching conversation on everything from rock 'n' roll, his first impressions of television, launching his own brand of cola and what he will never slap a Kiss logo on.