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TechRadar
Ellen Jennings-Trace

‘We did not chase clicks, we build trust’ - How Hubspot wants to help write the AI marketing playbook

HubSpot
Yamini Rangan at Inbound 2025.

Hubspot has opened its Inbound 2025 conference with the launch of a host of new tools and services to help customers revolutionize their marketing in the age of AI, with 200 new features and an AI playbook the company has dubbed "The Loop".

Integrating AI is crucial, and will be crucial for the foreseeable future, Hubspot predicts. So to give customers a competitive edge, Hubspot has introduced this brand new AI framework which helps organisations build human-AI hybrid teams.

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