Beans on toast has been a family favourite for as long as most of us can remember.
A staple for many households, the affordable dish has gone through few changes over the years - save for when mini sausages were added to the tin. But with market leader Heinz's prices on the rise, families feeling the pinch have been left looking around for alternatives.
And that is where supermarket own brands can come into their own. And there appears to be one in particular attracting rave reviews - Sainsbury's.
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With that in mind, our sister title MEN decided to give the retailer's own brand a go - and here is what happened. The biggest selling point is that they're 52p a tin, a quarter of the price of Heinz which are generally selling for £2 a pop.
Apart from the colour of the tin, they look pretty similar on the outside, with almost identical lettering - all part of the marketing ploy no doubt. But what about the inside?
Well you can see from the photos that the sauce with the Heinz ones is lighter and thinner in consistency.
Some shoppers have suggested the Heinz recipe has changed recently, with the juice more watery, but the company insists that's not the case and says it remains 'committed to giving our consumers great tasting and nutritious products without compromising on the quality they know and trust'.
As for the sausages, they look different too. With Heinz you get a slimmer, smoother sausage, like a miniature version of a typical hot dog.
But with Sainsbury's they're stumpier and with wrinkly skin. And while that might not sound appealing they're pretty tasty.
Having spent too many years living off a certain budget brand of beans and sausages while at university, as a 'proper grown up' I've always bought Heinz - and when my kids came along they got Heinz too.
It was never really an issue, but then prices were nothing like they are now.
The problem I have now is that they're reluctant to try any other - and are so accustomed to the look and taste of Heinz that they know if I'm trying to give them 'a rip-off' version.
I actually prefer the Sainsbury's ones to Heinz, on texture and flavour as well as my bank balance.
I'm angry at myself for not trying an alternative to Heinz earlier, when they were at the age they'd neither notice nor care.
A parenting fail that's now hitting me in the pocket.
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