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Euronews
Euronews
Anna Desmarais

‘We can have a better digital world’: Global campaign targets ‘enshitification’ of social media

NCC Facebook European Union

A viral video by the Norwegian Consumer Council (NCC) is drawing attention to a growing concern about the decline in quality across popular digital platforms.

A self-described “professional enshitificator” deliberately adds pop-ups to websites, schedules ad breaks into YouTube videos, and installs disruptive phone updates.

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