82% of Brits are keen to save water every day – but are wasting millions of litres by rinsing their dishes before putting them in dishwasher, it has emerged. Researchers who carried out a detailed study found due to rising water bills and the cost-of-living crisis, over half (55%) of Brits are making changes to save water.
One in five admit to leaving the tap running while they’re washing the dishes and two in five (20%) confessing to regularly rinsing their dishes before putting them in the dishwasher. One in 10 (9%) rinse dishes every time they load it and one third (33%) of 18-34s admit to doing this regularly, compared to just 12% of over 55s.
The study was carried out as part of Finish’s partnership with WWF and their ongoing ‘Journey of Water’ campaign, to highlight a new wetland which has been constructed in Norfolk – an area facing a strain on water resource due to pollution and a drier climate. Conor Linstead, Freshwater Specialist at WWF, said: “Making small changes to water use at home can make a difference to the environment.